Is the part of the Business Plan that explains the Marketing actions that will be taken in order to achieve the goals in a period of time from one to five years
A Marketing Plan needs a Marketing Strategy which is the main foundation of making sure your goals are achieved
A good Marketing Plan should reflect a Competitive Market Analysis and SWOT Plan
WHY A MARKETING PLAN WITH STRATEGY
- Will help you clarify your objectives and reach the appropriate market penetration
- With the appropriate analysis your business can save time and money going in the correct direction
- Concentrate the limited resources on the greatest opportunities to increment sales and achieve a sustainable competitive advantage
- Reach the goals by developing a strategy based on the skills, strengths, weaknesses and threats
